Dubai30x30 · 31 Oct to 29 Nov 2026Every challenge has its own leaderboard and its own prize. Join one, or join all ten.
Brought to you by
The 30-day challenges
31 October to 29 November. Hit the target and you are in the prize draw.
Walk 300K steps to enter the draw for the UEFA Champions League Semi-Final 2026/27 for two.
Tickets courtesy of Mastercard, Official Sponsor of the UEFA Champions League.
Cover 150 km to enter the draw: a year's supply of Hydote electrolytes for 10 lucky winners, worth AED 2,700 each.
Hydote, the German manufactured premium electrolyte.
Collect 150 Core Points to enter the draw. Every kind of movement counts.
The Step Sprints
A clean slate every ten days, each with its own draw and three winners.
The Monday Missions
The app counts your reps through the phone camera. No gym, no kit. The leading man and the leading woman each win an AED 1,500 GO Sport voucher.
2 x AED 1,500 GO Sport vouchers
Join the mission
2 x AED 1,500 GO Sport vouchers
Join the mission
2 x AED 1,500 GO Sport vouchers
Join the mission
2 x AED 1,500 GO Sport vouchers
Join the missionEach challenge is its own leaderboard and its own prize. Join all ten in a couple of minutes.
Join the challengesPrizes
AED 300,000 in prizes across the ten. On the 30-day challenges and the sprints, hit the target and you are in the draw. On the Monday Missions, the leading man and the leading woman win.
| Sponsor | Challenge | Date | Target | Prize |
|---|---|---|---|---|
| Wio Personal and Mastercard | Wio Personal 30x30 Step Challenge | Oct 31 - Nov 29 | 300K Steps | 66 prizes, drawn. Grand prize: UEFA Champions League Semi-Final 2026/27 for two, tickets courtesy of Mastercard, Official Sponsor of the UEFA Champions League |
| Hydote | Hydote 30x30 Distance Challenge | Oct 31 - Nov 29 | 150KM | A year's supply of Hydote electrolytes for 10 lucky winners, worth AED 2,700 each |
| Right Bite | Right Bite 30X30 Lifestyle Challenge | Oct 31 - Nov 29 | 150 Core Points | x10 Prize Winners: Free 20 Day Meal Plan, worth +AED2,000 |
| Wio Personal and Mastercard | Wio Personal 10-Day Step Sprint 1 | Oct 31 - Nov 9 | 60K Steps | 3 GO Sport vouchers, worth AED 2,000 each |
| Wio Personal and Mastercard | Wio Personal 10-Day Step Sprint 2 | Nov 10 - Nov 19 | 70K Steps | 3 x Apple Watch Series 12 with AirPods Pro 3 |
| Wio Personal and Mastercard | Wio Personal 10-Day Step Sprint 3 | Nov 20 - Nov 29 | 90K Steps | 3 x Warehouse Gym 8-month memberships |
| GO Sport | 24H Squat Mission | Mon Nov 2 | Top of the leaderboard | 2 x AED 1,500 GO Sport vouchers |
| GO Sport | 24H Push-Up Mission | Mon Nov 9 | Top of the leaderboard | 2 x AED 1,500 GO Sport vouchers |
| GO Sport | 24H Sit-Up Mission | Mon Nov 16 | Top of the leaderboard | 2 x AED 1,500 GO Sport vouchers |
| GO Sport | 24H Burpee Mission | Mon Nov 23 | Top of the leaderboard | 2 x AED 1,500 GO Sport vouchers |
Each prize is owned, held and awarded by the brand behind its challenge, under that brand's terms and UAE promotion rules: read the terms in the challenge before you join. Core Direction runs the leaderboards, verifies results and runs the Right Bite and Hydote draws. The Wio Personal draws are for Wio Personal customers who redeem Core Premium at my.coredirection.com/corepremium with a Wio Personal Card, using the code that arrives by email when they join. Full mechanics at wio.coredirection.com.
Getting started
Core Direction is free on the App Store and Google Play. No subscription needed.
Your phone counts steps and distance on its own. A wearable works too.
Tap join on each one. Each has its own terms, which you accept as you join.
The app
Steps, distance, sleep and heart rate sync on their own. The AI coach counts your reps through the camera.
Works with your phone alone, or with:
Apple Health
Google Health Connect
Samsung Health
Fitbit
WHOOP
Huawei Health
The brands
Wio Personal and MastercardThe four step challengesHydoteThe Distance ChallengeRight BiteThe Lifestyle ChallengeGO SportThe four Monday MissionsAre you a brand? See how brands take part in Dubai30x30.
FAQ
Yes. All ten challenges and the app are free. No subscription needed.
Yes. Join as many as you like. Each one is its own leaderboard and its own prize, so more challenges means more chances to win.
No. Your phone counts steps and distance. The app also connects to Garmin, Apple Health, Google Health Connect, Fitbit, Samsung Health and WHOOP.
31 October to 29 November 2026. Sprints: 31 Oct to 9 Nov, 10 to 19 Nov and 20 to 29 Nov. Monday Missions: 2, 9, 16 and 23 November.
No. The leaderboards are citywide, but anyone can join, including visitors.
Each challenge has a live citywide leaderboard that updates as your activity syncs. You can use a nickname.
No. The Dubai Fitness Challenge and Dubai 30x30 are organised by Dubai Department of Economy and Tourism with Dubai Sports Council. These are Core Direction's own public challenges, in the same thirty days. Core Direction has been an approved Dubai Fitness Challenge technology partner for four years. The city programme is on the Dubai Fitness Challenge website.
You grant your own permissions on your own device. Where a brand's challenge shares data, you agree first, and the brand receives your name, mobile, email and your activity in that challenge only. Hydote receives nothing. You can leave or delete your account at any time.
Yes. Company programmes are at dfc2026.coredirection.com. To share the ten free challenges with colleagues, download the poster (PDF).
Free to join. The first challenge opens on 31 October.